Article summary: The Free version of Compass provides a simplified Homepage Dashboard with a restricted but valuable overview of your network’s health and engagement. This guide covers how to filter data and interpret analytics for account activations, user activity, and device preferences.
1. Dashboard Overview & Filtering Options
The Free Dashboard focuses on core metrics to help you understand how many users have activated their accounts, how active they are over time, and which devices they use to access the platform.
Before analyzing your data, you can refine the metrics displayed at the top of the screen using two primary controls:
- Audience Filter: Toggle your view between data for the entire network or narrow it down to see analytics for specific groups.
- Timeframe Filter: Select a predefined tracking period, including Yesterday, Last 7 days, Last 28 days, or Last 3 months.
2. Activation Overview
This section answers a fundamental adoption question: How many users have activated their accounts? It summarizes your onboarding progress and invitation pipeline during your selected timeframe.
The metrics in this section include:
- Activation Rate: The overall percentage of invited users who have successfully activated their accounts.
- Avg. Total Accounts: The average total number of accounts that have been sent an invitation.
- Avg. Activated Accounts: The average number of unique users who accepted their invitation and registered.
- Avg. Pending Accounts: The average number of users who have been invited but have yet to complete their activation.
3. User Activity & Trends
This section answers: How much is your network actually being used? It tracks user login behavior over time to help you evaluate regular platform adoption.
Core Activity Metrics
- DAU (Daily Active Users): The average number of unique users logging into the platform per day.
- DAU / TAU: The percentage of your total available user base (TAU) logging in daily.
- MAU (Monthly Active Users): The total number of unique users who have logged in at least once over the past 30 days.
- MAU / TAU: The percentage of your total available user base logging in at least once a month.
Activity Trends Graph
A line graph labeled Active Users Over Time charts real-time user login patterns across your selected timeframe. Monitoring this visual chart helps administrators quickly identify:
- Peaks of engagement (e.g., matching company announcements or specific shifts).
- Periods of low or no activity (e.g., weekends, holidays, or down periods).
4. Device Usage & Session Insights
To help you optimize content formatting and technical support resources, this section breaks down user interaction behavior across different operating platforms (Android, iOS, and Web).
| Analytics Metric | What It Tracks |
| Average Users | The average number of active members utilizing a specific device type. |
| Average Sessions | The average number of times the platform was opened per device type. |
| Average Session Length | The average duration of a single user session on that specific platform. |
Tip: Understanding your workforce's device preferences helps you craft better communication strategies. For instance, shorter session lengths on iOS/Android indicate you should stick to short, mobile-optimized updates, whereas longer web sessions are ideal for deep-dive News articles.
5. Free vs. Premium Compass Dashboards
While the Free Dashboard gives you the essentials necessary to track adoption and basic usage, upgrading unlocks a deeper layer of workplace intelligence.
- The Free Dashboard: Limited to basic activation rates, core activity averages, and platform device usage.
- The Premium Dashboard: Adds advanced behavioral data, including full corporate retention funnels and sophisticated engagement breakdowns (such as separating Engaged Users from Interacted Users). Furthermore, a Premium subscription grants access to six specialized analytics dashboards, each dedicated to isolated platform components.
The free dashboard is an excellent starting point for monitoring your network. If you are ready to dig deeper into employee insights, we invite you to reach out and book a demo for the Premium version!