Understanding Compass Analytics

Summary: Compass gives you the metrics and insights to monitor the health of your network and spot trends in how employees use Speakap. This guide explains the difference between the Compass Basic and Compass Premium dashboards, the metrics each one offers, and how to access them.

What is Compass?

A good look at your network's status is an important step toward growing your platform with informed decisions. Compass lets you track how your network is using Speakap with real-time data (updated as of yesterday) or historical data based on a custom time window.

Compass Basic (free version)

With Compass Basic, you get a free Homepage Dashboard that summarizes the most relevant high-level data. This includes:

  • Activation progress: How many users have successfully joined the platform.
  • User activity: General engagement levels across the network.
  • Device usage: A breakdown of mobile versus desktop access.
  • Session length: How much time users are spending on the platform.

For a full walkthrough of every metric in Compass Basic, see What's Included in Compass Basic (Free Version).

Compass Premium

For a deeper dive, Compass Premium offers a wide range of extra metrics that highlight successes in your content strategy and surface areas for improvement. Unlocking Premium gives you six new, dedicated dashboards:

  • Spotlight: Identifies your top performers: the business units, departments, teams or groups doing particularly well in user activation, engagement, and retention. It highlights where platform usage is strongest and where there are opportunities for improvement.
  • Activation: Provides clear visibility into platform adoption by tracking the exact number of sent invitations, how many have been accepted, and how many are still pending approval.
  • Retention: Helps you understand whether your users are consistently coming back to the platform and explores the most popular log-in times for your employees, including heat maps.
  • Activity: Measures how many users are actively interacting with the main Feed, along with an overview of engaged users within specific groups.
  • Content: Gives a detailed view of the type and volume of content being published, along with performance metrics such as views, comments, and reactions.
  • Tasks: Provides a comprehensive overview of the progress of all tasks (created, open, re-opened, closed, or overdue). Note: this tab is only visible if the network has Tasks enabled.

Note: for all metrics, exporting is available to CSV, Excel, or PNG.

Interested in upgrading? Ask your Customer Success Manager (csm@speakap.com) about Compass Premium or to book a demo. You can also find more information on our workforce analytics page.

How to access Compass

Because Compass provides sensitive analytical data, access is restricted by role and platform.

Requirements:

  • Platform: Compass is a web-only feature (accessible via desktop browser).
  • Permissions: It is only available to Network Administrators, (Organizational) Group Administrators, and users who have received a network permission to access the analytics.

To access your dashboards:

  1. Log in to the Speakap web application.
  2. Click your avatar (profile picture) in the top right corner of the main navigation menu.
  3. Select Compass from the dropdown panel.

Still stuck?

Email us at support@speakap.com with your network name and what you're trying to see in Compass, and we'll help you out. For upgrade or licensing questions, contact your Customer Success Manager (csm@speakap.com).

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